George believes that cinematography is his vocation. He is one of the active and demanded DOPs in Georgia. From 2003 he has been producing number of feature films, TV series, documentaries, music videos and more than one hundred commercials. In 2008 George and his friends founded a rental company - "Jagagrip", which has became one of the important players in the Caucasus region. George constantly and passionately tries to develop his own company and to evolve professionally. His creative and distinct cinematic vision is always exceptional.